15th October 2005
Jermyn St, London SW1Y 6LX
Civilise the City
Now this may all seem nothing more than a bit of an eccentric gad-about, but apart from the fact that The Chap editor and protest leader Gustav Temple is actually quite serious about how important maintaining standards in presentation, taste and etiquette are, the journey he and his companions have for their second (and final, sadly) Civilise the City march demonstrate just how bland London is gradually becoming.
It begins, appropriately enough, by the statue of the Grand Dandy himself, Beau Brummell (although his life might not have ended up as something to aspire to, his legacy lives on in all sorts of places), in the seemingly never changing Jermyn Street.
Proceeding through Piccadilly, passing a classic Routemaster bus – and we all know what happened to them – the Chaps and Chapesses reach Oxford Street and enter Niketown in an ultimately fruitless search for the tweed section. They then fail in an attempt to purchase some lapsang souchong at a nearby Mcdonalds.
There’s an opportunity to re-stock on pipe requisites at Smith and Sons on Charing Cross Road before heading to the New Piccadilly for much needed sustenance. Needless to say, Niketown and McDonalds are still very much with us, whereas Smith and Sons and the New Piccadilly very much aren’t – which just about sums up how things are in this ever evolving city of ours.