11th October 2010
Savile Row, London W1S 3PE
Field Day 2010
It may seem like the latest thing in bespoke tailoring – not only does one chose the fabric and the style, but he or she can also select the specific sheep (‘Exmoor Horn or Bowmont, sir?’) that will provide the wool. Presumably Gieves & Hawkes have their own shearer on site, and Hardy Amies have had spinning frames installed in their back room. Maybe one day, but not yet: this is actually a promotional event for Wool Week in which Savile Row saw grass for the first time in centuries and a few dozen of the aforementioned sheep posed for photographs on it for a few hours.
Savile Row has, of course, been synonymous with high quality clothing, mostly for the gentleman, since Henry Poole re-established his father’s tailoring shop at no.32 in 1846. Generally everyone who is anyone has somebody there creating their suits for them.
This isn’t the first time the street has been used to publicise something – some hipster beatniks famously climbed onto the roof to make a racket in 1969, and in 2012 those chaps from The Chap protested against foreign upstarts Abercrombie & Fitch lowering the tone of the neighbourhood.