15th December 2007
Leicester Square, London WC2H 7JY
It wasn’t that long ago that the need for a Santa outfit was generally reserved for residents of department store ghettos – sorry grottos, minor TV celebrities visiting children’s hospitals on Christmas Day and, well, the Man Himself. Now it seems they’re so common during December, what with innumerable charity runs and office parties, you need to customise one to get yourself noticed.
So here we are in Leicester Square (a place not unfamiliar with gatherings of strangely behaving adults) for the 7th annual festive drinking marathon, and it’s already evident that enthusiasm for this colourful get-together is on the rise. And, as we can see here, the freedom from all sense of decorum a collective ensemble like this encourages is already in evidence despite this being, for most participants anyway, the first drink of the day.
Of course, the lure of a red telephone kiosk was bound to be irresistible to section of attendees, though to serious challenge any record for filling one of these once-useful communication booths needs careful planning and organisation.
Onwards, then, through Piccadilly, to the first group photo opportunity at the base of the statue of the no doubt disapproving Duke of York, and, with the local constabulary suitably reassured, on through the park to the next watering hole, and beyond…